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Written by Frode Skar, Finance Journalist.

Amazon shares fall as massive AI investment fuels investor unease

Markets react to unprecedented spending on artificial intelligence

Amazon shares fell sharply after the company unveiled plans to invest 200 billion dollars in artificial intelligence and related infrastructure, marking one of the largest technology investment commitments ever announced. The scale of the spending rattled investors, sending the stock down more than 11 percent in after hours trading.

The move places Amazon firmly at the center of an accelerating AI investment race among major US technology companies, even as concerns grow about valuations, returns and the risk of an emerging bubble.

Big Tech accelerates an AI spending surge

Amazon is not acting in isolation. This week, Amazon, Meta, Google and Microsoft collectively signaled plans to invest roughly 650 billion dollars this year in artificial intelligence, data centers, chips and supporting infrastructure.

For Amazon, the new commitment dwarfs the approximately 125 billion dollars the company spent on AI last year. The investment program will span AI software, custom chips, robotics and low earth orbit satellite systems, underscoring how deeply the company is tying its future to artificial intelligence.

Management frames AI as a generational opportunity

Chief executive Andy Jassy emphasized to analysts that the majority of Amazon’s capital spending will be directed toward AI. He described the technology as a rare and transformative opportunity that will eventually deliver strong returns.

Jassy argued that every customer experience Amazon offers today will be reinvented through artificial intelligence, spanning e commerce, logistics, cloud computing and internal operations. The message from management was clear: AI is no longer an experimental add on, but the foundation of Amazon’s long term strategy.

Investors question timing and profitability

Despite management’s confidence, investors appear increasingly uncomfortable with the pace and scale of AI spending. The key concern is not whether artificial intelligence will matter, but when these enormous investments will begin to generate meaningful profits.

Amazon’s share price decline mirrors similar moves across the sector. Meta, Microsoft and other large technology firms have also seen their stocks weaken as markets reassess how much capital can be deployed before returns become visible.

Growing warnings of an AI bubble

The sell off comes as high profile voices in finance and technology warn that the AI boom may be developing bubble like characteristics. Comparisons to the dotcom era have resurfaced, with some policymakers and executives cautioning that current valuations and expectations may prove unsustainable.

Several industry leaders have stressed that while artificial intelligence is likely to reshape the economy, not every company will emerge as a winner. Significant amounts of capital, they argue, are likely to be misallocated before the market stabilizes.

Cost pressures and workforce reductions

To accommodate higher AI spending, Amazon is looking for cost reductions elsewhere. The company has already announced substantial layoffs, with tens of thousands of roles cut over the past year.

This trend reflects a broader shift across the technology sector, where AI adoption is both driving investment in infrastructure and reducing the need for certain categories of labor. Productivity gains are being prioritized, often at the expense of headcount.

Wider market impact signals rising caution

The concerns surrounding AI investment are not confined to individual companies. The broader US stock market also weakened, with the S and P 500 index falling more than one percent, extending losses from recent record highs.

This broader pullback suggests that investors are beginning to question whether the technology sector can sustain such aggressive capital spending without putting pressure on earnings and balance sheets.

Long term transformation meets short term risk

Amazon’s AI strategy highlights a growing tension facing Big Tech. Artificial intelligence may ultimately transform productivity, innovation and competitiveness across the global economy. In the near term, however, it introduces substantial financial risk and heightened market volatility.

For investors, the central question is shifting. It is no longer whether AI will reshape business models, but which companies will successfully convert massive investment programs into durable profits and which will struggle under the weight of expectations.

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